Free book for service businesses
More Leads, More Customers in the AI Age
Make it easier for the right customers to find you, trust you and buy from you — the practical guide to turning your website, content and automation into a customer acquisition system.
Inside, you will learn how to
- ✓ Explain your services so customers understand what they are buying
- ✓ Build a website that supports enquiries and buying decisions
- ✓ Publish useful content that answers real customer questions
- ✓ Follow up clearly and make proposals easier to accept
- ✓ Use AI and automation to support your team's work
- ✓ Measure progress and put your priorities into a 90-day plan
With worked examples, project profiles and reusable worksheets you can apply to your business.
Look inside
15 practical chapters
- 01Why Customers Are Not Choosing Your Business
- 02Know Who You Want to Attract
- 03Create an Offer Customers Understand
- 04Build a Website That Helps Customers Buy
- 05Earn Trust Before the First Conversation
- 06Make Your Business Easier to Find
- 07Publish Content That Attracts Buyers
- 08Give Prospects a Reason to Take the Next Step
- 09Build a Simple Lead Funnel
- 10Respond Quickly and Follow Up Well
- 11Use AI and Automation to Support Your Sales Process
- 12Make It Easy to Say Yes
- 13Turn Customers into Repeat Business and Referrals
- 14Measure What Brings Customers
- 15Your 90-Day Customer Acquisition Plan
Plus a Practical Customer Acquisition Toolkit.
About the author
Adeyemi Ajala is the founder of LeadPower Creative, a UK digital services business helping businesses build clear websites and practical AI and automation solutions. Drawing on more than 18 years in telecommunications and infrastructure operations, he helps owners connect people, processes and technology.
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