Example
An electrician
Google search ads for urgent electrical work, shown only within the area they cover and during the hours they can take calls.
Digital marketing • Google Ads & social media ads
Google Ads and social media advertising for local businesses
When you need enquiries sooner than search rankings alone can deliver, well-targeted advertising puts your business in front of the right people in the right places.
We plan and manage Google Ads and social media ads on Facebook and Instagram for small businesses in Coventry, the West Midlands and across the UK — with every campaign tied to a clear goal you can measure.
Campaigns are scoped to your goals and budget — request a quote for a tailored price.
The problem
Common advertising frustrations
Money spent, nothing to show
You've tried ads before but couldn't tell whether they produced a single enquiry.
Boosted posts without a plan
Posts reach people, but not necessarily the people likely to buy from you.
Unknown cost per enquiry
You don't know what each new customer costs, so you can't decide whether to spend more.
Ads that lead nowhere
Clicks land on a page that doesn't make it easy to get in touch.
Deliverables
What's included
- ✓Campaign planning
- Clear goals, target areas, audience and a recommended budget agreed before anything goes live.
- ✓Google Ads search campaigns
- Keyword research, ad copy, location targeting and negative keywords so your ads appear for searches that matter.
- ✓Social media ads
- Facebook and Instagram campaigns targeted by location and relevant interests, using your photos, offers and approved wording.
- ✓Landing page review
- A check that the page your ads point to makes enquiring easy, with recommendations — and a new focused page if needed, quoted separately.
- ✓Conversion tracking
- Tracking for enquiry forms, call clicks and WhatsApp clicks where your website allows, so results are measured properly.
- ✓Monthly reports and optimisation
- A plain-English report every month on spend, results and cost per enquiry, with ongoing adjustments to improve performance.
Measured results
How we measure results
Before launch we agree what success looks like for your business. We then report on the numbers that relate to that goal:
- Ad spend, impressions and clicks
- Enquiries: form submissions, call clicks and WhatsApp clicks we can track
- Cost per enquiry
- Which searches, audiences and ads perform best
- What we're changing next, and why
Practical examples
How campaigns could work for local businesses
These are illustrations of how the service can be set up — not client results.
Example
A short-let host
Facebook and Instagram ads promoting midweek stays to contractors and business visitors, linking to a clear booking enquiry page.
Example
A garage
A seasonal MOT and winter check campaign on Google and social media, targeted to drivers within a few miles of the garage.
Our process
How we work with you
Clear steps, plain English and no obligation until you're happy with the plan and price.
Request a quote- 1
Understand your goals
We discuss your services, ideal customers, areas and what a good result looks like.
- 2
Plan and quote
You receive a campaign plan, budget recommendation and tailored price.
- 3
Set up tracking
We make sure enquiries can be measured before spending on ads.
- 4
Launch campaigns
Your Google and social media ads go live with your approval.
- 5
Report and optimise
We review results, report in plain English and refine what's working.
Good to know
- We currently offer Google Ads and social media advertising on Facebook and Instagram.
- Your ad accounts are set up in your business's name and stay yours. We manage them with access you grant, and you can remove it at any time.
- Advertising spend is paid directly to Google or Meta and is separate from our management fee.
- If your ads need a new dedicated landing page, it's quoted separately.
- Ads must meet each platform's advertising policies. No one can guarantee a set number of enquiries or sales; we focus on measuring and improving results.
Real work
Projects we've delivered
BM Sonola
Website redesign for BM Sonola LLC.
Hilltop Homes
Accommodation website built from the ground up.
These are website projects. We'll share relevant examples for digital marketing when we discuss your quote.
Common questions
Frequently asked questions
Which advertising channels do you manage?
Google Ads and social media ads on Facebook and Instagram.
How much should I spend on ads?
It depends on your services, area and competition. We recommend a starting budget in your quote and you stay in control of the amount.
Is ad spend included in your fee?
No. Advertising spend is paid directly to Google or Meta, separately from our management fee.
How soon will I see results?
Ads can start bringing visitors as soon as they're approved and live. It usually takes a few weeks of data to see which ads and searches deliver the best enquiries.
Do you post on social media for me?
Our digital marketing service focuses on paid advertising. Ask us if you need help with something else and we'll tell you honestly whether we can help.
How do I know if it's working?
We set up tracking before launch and send you a monthly report on spend, enquiries and cost per enquiry, so you can judge results in plain numbers.
Who owns the ad accounts?
You do. Your Google Ads and Meta ad accounts belong to your business, along with their history and data. We work in them with access you grant.
Related services
Local SEO & Google Business Profile
Local SEO for Coventry and West Midlands small businesses.
AI Chatbots for Small Businesses
Website AI chatbots for small businesses in Coventry, the West Midlands and across the UK.
Business Automation
Business automation for small businesses in Coventry, the West Midlands and the UK.
Request a quote for digital marketing
Tell us about your business and what you'd like to achieve. We'll recommend the right approach with a tailored price. No payment required and no obligation.
Or email hello@leadpowercreative.com • Team hours Monday to Saturday, 9am–6pm (UK time)